The Atlanta Hawks brought in Infinite Scale to redesign the wayfinding and signage system in their newly renovated arena. Taking cues from the architectural updates and the Hawks brand, the new system is a sleek, modern take on arena signage. Beautiful finishes accented with passive wayfinding details facilitate and impactful messaging delivery system. In addition, many of the concession stands received a facelift, implementing Hawks branding into a unique 'True to Atlanta' food narrative. Our design team was also able to integrate many sponsorship activations throughout the Arena. Photos courtesy of Infinite Scale Design Group.
As lead designer for this project, I worked closely with the client and architect to design a system that brought the space together in aesthetics and functionality.
