Cafe Juniper is a brand new coffee shop situated in Downtown SLC at 29e 400s. I helped my client turn this unassuming little shop into a bright and welcoming hip new spot in the heart of Downtown.
As creative director, I contributed branding and logo design, marketing and print collateral, menus, interior design direction, signage, and web design. The result is a fun, yet cozy environment to serve the thriving downtown business and social center.
Take a look below at the process of developing the final product!
Final Logo Slick
Color Guidelines
Logo Color Variations
Type Guidelines
Phase 1 Concept Ideation
Phase 2 Concept Ideation
Final Concept Rendering
Merchandising
In-Store Sign
Promotional Flyer
In-Store Sign
In-Store Menu
